Academy of Art Management

MBA in Cultural Project Administration

Cultural festivals, exhibitions, urban cultural projects and project engineering.

MBA in Cultural Project Administration

Programme Overview

MBA in Cultural Project Administration is designed as a professional pathway for learners and practitioners who need to understand cultural project planning, execution and operation as a structured industry rather than as a loose collection of creative activities. The programme examines the economic, institutional and operational conditions that allow projects, assets and audiences to circulate across international markets. It is intended for candidates who want to move from participation in the field toward management, coordination and decision-making roles.

The curriculum studies cultural festivals, exhibitions, international exchange projects, sponsorship, budgeting and public-market coordination through management cases, sector mapping, practical project methods and professional communication. Students are expected to connect creative value with financial logic, institutional constraints, audience development and cross-border collaboration. The programme therefore treats professional practice as a system: each project must be framed, resourced, communicated, evaluated and adjusted according to real industry conditions.

Graduates are prepared for cultural project coordination, event management and creative industry operations. The programme does not present a state degree claim; it presents an executive professional pathway supported by structured learning, applied coursework and a careful certification note. Its academic value lies in helping participants build a precise vocabulary, a portfolio of methods and a professional judgement suited to international cultural, creative and lifestyle industries.

Programme Highlights

Cultural project foundations system

This part of the programme studies types of cultural projects and policy environments through professional cases, sector vocabulary and applied decision-making exercises.

Project engineering system

This part of the programme studies planning, scheduling, resourcing and risk control through professional cases, sector vocabulary and applied decision-making exercises.

Cultural operations system

This part of the programme studies event delivery, team coordination and site management through professional cases, sector vocabulary and applied decision-making exercises.

Business models system

This part of the programme studies sponsorship, ticketing, communication and sustainable revenue through professional cases, sector vocabulary and applied decision-making exercises.

International exchange system

This part of the programme studies cross-cultural partnership and cooperation mechanisms through professional cases, sector vocabulary and applied decision-making exercises.

Learning Objectives

Project planning

Develop the ability to analyse, plan and communicate around building a complete cultural project plan in a professional environment.

Execution management

Develop the ability to analyse, plan and communicate around running budgets, timelines and teams in a professional environment.

Resource integration

Develop the ability to analyse, plan and communicate around coordinating artists, venues, sponsors and institutions in a professional environment.

Commercialisation

Develop the ability to analyse, plan and communicate around designing viable cultural business models in a professional environment.

Risk and emergency control

Develop the ability to analyse, plan and communicate around protecting public events and cultural projects in a professional environment.

Programme Structure

Module 1

Cultural project foundations

Build professional capability in types of cultural projects and policy environments.

  • types of cultural projects and policy environments
  • Sector case work
  • Applied project method
  • Professional communication
Module 2

Project engineering

Build professional capability in planning, scheduling, resourcing and risk control.

  • planning, scheduling, resourcing and risk control
  • Sector case work
  • Applied project method
  • Professional communication
Module 3

Cultural operations

Build professional capability in event delivery, team coordination and site management.

  • event delivery, team coordination and site management
  • Sector case work
  • Applied project method
  • Professional communication
Module 4

Business models

Build professional capability in sponsorship, ticketing, communication and sustainable revenue.

  • sponsorship, ticketing, communication and sustainable revenue
  • Sector case work
  • Applied project method
  • Professional communication

Curriculum Design

Phase 1

Cultural project foundations

  • Cultural project foundations
  • Project engineering
  • Cultural operations
  • Business models
  • International exchange
  • Project planning
Phase 2

Project engineering

  • Business models
  • International exchange
  • Project planning
  • Execution management
  • Resource integration
  • Commercialisation
Phase 3

Cultural operations

  • Execution management
  • Resource integration
  • Commercialisation
  • Risk and emergency control
  • Festival design
  • Exhibition operation
Phase 4

Business models

  • Risk and emergency control
  • Festival design
  • Exhibition operation
  • Urban cultural project
  • Sponsorship strategy
  • Communication plan

Competency Framework / Core Competencies

01

Cultural project foundations

02

Project engineering

03

Cultural operations

04

Business models

05

International exchange

Certification / Academic Note

Professional certification issued by INSTITUTE SAVANTE IDADI. Executive pathway inspired by MBA / DBA-level professional education. Final certification, partner arrangements and admission terms are subject to formal published documents.

Career Pathways

International cultural projects

  • Festival project manager
  • Cross-cultural exchange coordinator
  • Exhibition operations lead

Public and institutional culture

  • Museum activity manager
  • Cultural centre project officer
  • Public culture coordinator

Creative industry operations

  • Brand culture project manager
  • Cultural event producer
  • Creative project administrator

Market and communication roles

  • Sponsorship manager
  • Cultural marketing specialist
  • Audience development officer

Academic note

Final certification, partner arrangements and admission terms are subject to formal published documents.